Amber Atherton
PartnerMore About Amber
Amber is a former founder, whose Y Combinator backed start-up was acquired by Discord. She is the author of ‘The Rise of Virtual Communities’.Featured Content
Why it’s no longer enough to have 1,000 true fans.
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Kevin Kelly’s seminal essay was written over 15 years ago, and for a long time it’s held true. There’s no doubt that it has helped many founders transform online communities into large scale businesses, and provided many creators with a reliable income stream. But everything has changed. Thanks to TikTok, you’re more likely to be sold... Read More
How to Make Your Product Feel Like a Game
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Over the past 10 years, some of the largest outcomes in consumer tech have involved companies whose products feel like games. From Chime to DuoLingo, startups that make tasks that were previously boring or hard, like online banking or learning a new language, feel less like work and more like play are winning. Best in... Read More
Finding the Magic Moment in Consumer Social Apps
One of the secrets I learned whilst leading growth at Discord, is how to turn more users into power users. It starts with finding the magic moment. But what is a magic moment? It’s the moment in your user’s journey where they understand the value of your product for the first time. For a company... Read More
On Joining Patron
Welcoming our new Partner, Amber Atherton. Words By Amber Atherton From a kid building mini clip games to a teenager managing virtual communities, I’ve always felt at home online, on the cusp of sub-cultures. I’ve experienced first hand the evolution of the creator economy and been drawn to re-imagining relationships between consumers and brands, to... Read More